Christina Sorbello is the Asia Pacific Regional Manager for the online platform Love to Ride.
She is a marketing specialist with more than 18 years’ experience as a strategic and social marketer, delivering successful campaigns across a diverse range of industries. She has led teams in agencies, developed campaigns for multi-national corporations and consulted to both the public and private sectors.
Christina has been with Love to Ride for the past seven years, managing projects and partnerships in Australia and NZ. They include the world's most successful bike challenge, The Aotearoa Bike Challenge, which attracted nearly 33,000 participants in 2022.
She is passionate about social impact and how effecting change in local communities can bring transformative shifts for our cities. Christina believes understanding the barriers people face and their drivers is the only way to achieve lasting behaviour change.